Measuring Social Media

I am trying to learn about different ways to measure effectiveness in "getting out there" in the world of social media. I am spending a bit of time exploring things like:

• Empire Avenue, an investment/community game that allows you to monitor statistics of your media
  
• Klout, descriptions and metrics of your influence and who you influence
  

There are some efforts I begin in which I feel WAY over my head. This is one of those efforts. I hope I can change that soon.